Digital Display Boards – Setting You Up To Stand OutConventional marketing is changing before our eyes, and more of our marketing efforts are geared towards an increasingly digital presence and more digitally-minded consumers. One way that you can increase your digital presence is through the use of display boards. Think of a digital display board as a smart, digital billboard with practically endless uses. … Continued
Conventional marketing is changing before our eyes, and more of our marketing efforts are geared towards an increasingly digital presence and more digitally-minded consumers. One way that you can increase your digital presence is through the use of display boards.
Think of a digital display board as a smart, digital billboard with practically endless uses. From interactive digital displays to informational and directional signage in large facilities, you can practically use your imagination for the potential uses of display boards for your brand. But how exactly does a display board help your brand stand out?
Constantly Changing, Always Relevant
Like we’ve already said, a display board is cut from the same proverbial cloth as billboards but with one unique caveat: they’re never the same. In other words, where a billboard may lose relevance over time, a display board can be changed, altered, and A/B tested to see how your consumers respond.
Brand consistency is a highly sought after commodity, and display boards can give you both the consistency and variability that you need in order to reach a variety of potential buyers or customers. With that, you can leverage smart technology to keep your display board content relevant and timely for your targeted audience.
Digital Display Boards are Interactive
One of the most appealing benefits of display boards for marketers is their interactivity and ability to engage with customers.
Unlike stagnant billboards, print advertisements, or some online advertisements that are practically out of date at the time of their publication, display boards can be both relevant (as we’ve mentioned) and interactive. This interactivity can be very useful for marketers where customers may be physically in front of you at a trade show, marketing event, or even in your office.
From this standpoint, a display board can do what more traditional marketing cannot: engage your target audience. So often the challenge of experienced marketers is finding a way to get customers both involved and engaged with what you’re doing. Digital display boards can solve this problem in face-to-face interactions by getting customers totally engaged.
With so many options available to marketers, display boards can give you the opportunity to make stunning, visually appealing content to further engage and attract the eyes of your customers. Visually engaging content has extreme value in both online applications as well as display boards and come at a great premium for many marketers.
Fortunately, marketers can leverage display boards as a way of placing visually appealing content right in front of customers. Additionally, using display boards can give marketers some valuable feedback for what types of visual content engage customers the most. This type of feedback and A/B testing will give you valuable data for your marketing efforts on all platforms.
Multiple Digital Displays
Taking off from the idea of A/B testing, display boards give you the opportunity to show potential customers multiple marketing pieces at once. This could be most useful at trade shows where you may want a display to attract customers and another to interact with them.
Regardless of how you choose to use your digital display boards, there are so many ways to engage customers and so many ways to use them. With that said, there’s no reason you can’t put multiple displays either side-by-side or throughout a facility for any number of uses.
One way display boards become more than simple marketing tools is in large facilities such as hospitals or office buildings where visitors need directions or information. In these instances, its necessary to build a software infrastructure that can handle constantly changing environments, multiple uses (in the case of shared office spaces or large venues), and keep customers, visitors, and users engaged and informed.
Real Time Updates
Finally, digital display boards give you the control to update your content in real time based on the interactions you’ve gotten from your customers.
Of course, in order to update your display board in real time some software infrastructure will be required. This is something that can be as simple or as complex as you’d like for it to be and can be as interactive or and visually appealing as you’d like as well. Naturally, the benefit of real time updates for your display boards is getting the most relevant, useful content in front of your audience.
The ability to build software to handle your needs means that it can be totally customized and created from the ground up making display boards one of the most versatile and useful pieces of marketing available! Contact us to get your display board and stand out from the rest!