Blogging for a Business is Considerably More Important than You Think

Blogging for a business spells out an opportunity to publish new content on a website that is typically static.

I’m sure you’ve heard it before, blogging for your business is very important. While that is great to know, what is even more important to know is why.

 

Why is blogging for a business so considerably important?

Blogging for a business spells out an opportunity to publish new content on a website that is typically static. Yes, maybe your monthly events or job opening pages receive updates within your company website, but what about the remainder of the website? If you think about the various pages, the majority never changes. This is where blogging comes into play.

Blogging creates a source of content.

Blogging allows businesses to create new and relevant content for websites increasing the search engine optimization in addition to publishing a source of contentwhich media posts can be linked back to. For some, I may be speaking gibberish at this point. Be that as it may, once broken down, the concept makes a lot of sense.

Blogging impacts search engine optimization.

Search engines, like Google, increase rank in two ways: paid Google AdWord targeting or retargeting and keyword content. This means that if you are not paying for Google AdWords or creating Google Ads, you can still increase your optimization with new content across the board meaning social media sites, the use of Google+, and blogging. While posting across various social media boards does constantly update with new content, that content is very short and may not possess many of the keywords you’d like to align your company with. With a blog, your company can publish a large amount of content that can be filled with keywords and engaging information. This content can be in the format of a weekly news articlemonthly synopsis of the work accomplished, or even something that is published when new products are released by your company.

Blogging provides information to link your social media platforms back to.

The new content created with the help of blogging not only provides content in a set area of your site, but it also gives social media posts a source of content to link back to. This is critical for audience engagement with your company across the board.

Without a source of content, media postings will begin to seem irrelevant to targeted audience. Blogging is critical in maintaining new content for your social media platforms.

So, here is the point.

With the continual use of blogging, audience engagement and search engine optimization will increase, creating an unbroken cycle of content and interaction for your company. Blogging creates a source of content that is constantly changing allowing for search engines to distinguish your company’s website from the use of various keywords. The updated content allows for new postings across your social media platforms, increasing reader engagement.

Blogging is considerably more important than you think, and it is my hope that from reading this you can now explain the big question…why?


Written by: Katlynn Ketchum